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No one should have seen this. The theatre of Via Negativa, 2002 - 2011

The “explosion of memory” of all excessive and transgressive acts of Via Negativa; the memory of nudity, blood, sweat and urine that permeated contemporary Slovenian and European performing arts scene thanks to Via Negative performers in the period 2001 - 2011. As a form of artistic expression, excess is a performing strategy that has significantly marked the work of Via Negativa. However, transgressive acts, nudity, provocation, shock, etc. in their projects have never served as cheap means for attracting media attention.  Quite the opposite, they are well-considered strategies used by Via Negativa to provide viewers an unexpected insight into the paradoxical, often almost perverse position that the performing arts creators/viewers have within the contemporary industry of pleasure. Today, we live in the paradox time of media blindness – the more everything is visible, the more everything is exposed by media, the more we indulge in the visual pleasure, the less we actually see. Via Negativa employs the same strategy to demystify its own position (and that of a viewer) in the machinery of contemporary art production: that what no-one should see, never reveals some hidden point of things, but merely presents a new, ever-more spectacular mask covering that what we should all see. 

The monograph is a chronological review of ten-year creative endeavours by Via Negativa, one of the most astute Slovenian projects of contemporary performing art of the last decade that is a regular guest at a number of European festivals and art centres. The publication with extensive visual material and excerpts from texts documents 29 performances accompanied by Dr Blaž Lukan’s essay Erasing the Audience which in detail analyses Via Negativa’s performing strategies with a focus on establishing their relation with a viewer.


The book was edited by Via Negativa artistic director and director Bojan Jablanovec. 
The accompanying essay: Blaž Lukan.
Photographs: Marcandrea.
Design: Žare Kerin.
272 pages, 171 colour photographs.
The book is in English language.
Price: 39 €

Content

ERASING THE AUDIENCE
An attempt at inscription by Blaž Lukan

7 YEARS, 7 SINS
Performance series 2002 – 2008

Starting Point Anger
More
Incasso
Would Would Not
Viva Verdi
Not Like Me
Four Deaths
Out

VIA NOVA
Performance series 2009 – 2011

Via Nova Museum
No One Should Have Seen This
What Joseph Beuys Told Me while I was Lying Dead in His Lap
Game with Toothpicks
Interview with an Artist
Buyer with an Eye
Good Deal
Extract Mandić
Pure Performance
Viva Mandić
Spotlight on Me
All That You Came For
Tonight I Celebrate
Invalid
Via MSU Zagreb
Guilty!
Still life
Drop dead
The First Law of B.K.
MandićMachine
Meeting of Truth 

WHY ALL THIS AT ALL?
Conversation with the group by Marin Blažević

CHRONOLOGY OF WORKS
Via Negativa 2002 – 2011

Credits

NO ONE SHOULD HAVE SEEN THIS
The Theatre of Via Negativa, 2002 - 2011

Publisher:
Maska
Institute for Publishing, Production and Education 
Metelkova 6, SI - 1000 Ljubljana, Slovenia
www.maska.si 

©Maska & authors 

Editor: Bojan Jablanovec
Text about performances and
introductions: Bojan Jablanovec
Text with photos: Quotations from performances
English translation: Ana Jelnikar
English language editor: Eric Dean Scott

Photography: Marcandrea Bragalini
Additional photos: Archive of Via Negativa, Daniel Budin, Oliver Paul

Design: Žare Kerin
Layout: Marjan Božič
Photo editing: Uroš Stražišar
Printing: Gorenjski tisk
Paper: Arctic Volume Highwhite
Copies: 500

Events
— 14-12-2012 : No one should have seen this. The theatre of Via Negativa, 2002 - 2011 - presentation of the book
Slovenian Gallery of Moderen Art, Tomšičeva 14, Ljubljana
Via Negativa & MG+MSUM