The More of Us There Are, the Faster We Will Reach Our Goal is a theatre performance joining various opinions and views (from interviewees in the street to politicians, theoreticians and experts in the fields of contemporary art, law and many other social spheres) related to the questions of identity and identification, multitude and multiplication, name as an interface between the private and the public and personal name as a brand. It is a walk through various stages and aspects of changing one’s name and its consequences (the public as well as the relational and the intimate ones), a research as to how, in the Western world, the concept of a personal name coincides with the question of a person’s identity (or differs from it). If we paraphrase Shakespeare’s Juliet: “Would a rose by the name of Janez Janša smell as sweet?”